Greenwashing is a practice used by companies or organizations to make false or misleading claims about the environmental benefits of their products, services, or business practices. The purpose of greenwashing is to present a positive image of the company or organization as being environmentally responsible, when in fact, they may not be taking significant steps to reduce their impact on the environment. Greenwashing can mislead consumers into believing that they are making environmentally friendly choices when they are not, and it can undermine the efforts of genuinely environmentally responsible companies.